Bing, Facebook, and the Power of Referral

Posted on: December 20th, 2010 by Travis Luther

Bing, the Microsoft owned search engine, is gaining ground on Google, with a little help from its friends. Last week Bing unveiled new features and “provided a glimpse at how Microsoft hopes to capitalize on a competitive advantage that it gained in October” when it formed a partnership with Facebook, gaining greater access to the social network’s 500 million plus account holders. According to an Associated Press article posted by MSNBC, Microsoft has been “chummy with Facebook and its founder, Mark Zukerberg, since it paid $240 million for a 1.6 percent stake in the privately held company three years ago.”

What does as this mean for search engine optimization (SEO) practices and Law Father Clients? For one, Bing must be taken seriously. In November, Bing searches accounted for 12 percent of all internet searches, while Yahoo, now powered by Bing, accounted for 16 percent. Bing now has 90 million regular users, up from 27 million in 2009. Bing is gaining ground on Google every day. The second point to take from Bing’s partnership with Facebook is the shift taking place in internet search, a shift Google has yet to capitalize on. More and more, a consumer’s internet search data will be determined not only by what Bing or Google think they should see but what a consumer’s friends and social networks think they should see. For example, in the near future Bing users who are signed into their Facebook accounts will be able to see notations in their searches showing that one of their friends liked a given website or product. We all know the power of a referral when it comes to purchasing a product or service.

At Law Father we have already prepared our attorney clients and their websites for this shift in internet search. All of our website SEO clients have social network accounts, including Facebook, Twitter, LinkedIn, YouTube, and Yelp. Call us at 1 (800) 325-7715 to learn how Law Father can help internet consumers find you.

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