Through the use of a focus group, this DVD shows viewers how specific elements of a website can impact the decision making process for consumers who use the internet to find an attorney. Topics covered include creating online indicators of experience, ease of use in navigation, graphic design and photography best practices, and building trust through language and video.
Focus Group Facilitators:
Sommer D. Luther, Esq. is an award winning Plaintiff’s Personal Injury Attorney. She is a frequent lecturer and expert on the use use of focus groups to identify the issues and tell the story of complicated personal injury cases. She has law offices in Denver and Colorado Springs, Colorado.
Travis Luther, MA is the President of Law Father, an award winning legal media firm that designs creative case development and marketing tools for lawyers. He has a BA in Behavioral Science and a MA in Sociology and employs data-driven approaches to uncovering the motivations of both juries and consumers.
Run Time: 45 Minutes