Website Design, SEO & Client GenerationA monthly search engine optimization (SEO) campaign can be the most cost effective way to generate new clients for your law firm. As opposed to television, radio, and print advertising, the efforts put into an SEO program create permanent value for your law firm that can be drawn on indefinitely. As your SEO program grows, more people connect to your new content as well as to your existing content. You may quickly see your call and contact volume go up as your per client acquisition costs fall. With other marketing, the content generated (such as TV commercials or print ads) is only valuable so long as you pay for the space to present it.
Effective Web Marketing Requires Effective Web Design
Every great web marketing program begins with a great website. Law Father is a data-driven web design and SEO firm. That means we attempt to eliminate assumptions anywhere we can. If we have a hunch, we test it. So when it comes to website design we don’t just put together whatever we think looks good. We go to consumers and potential clients and ask them, “What would make you want to call a lawyer you find online?” To collect these answers and break them into usable data, we conduct and videotape focus groups and internet “surfing” sessions. We turn this data into action items and incorporate design elements that build consumer confidence and trust into your website. If a potential client finds your website, we want to give them every reason and opportunity to contact you.
Law Father can build you a brand new, easy to manage website from scratch. If you already have a website, Law Father can update it to meet current design and Search Engine Optimization best practices.
Learn More: Purchase Law Father’s Web Design Best Practices DVD | Learn More About Law Father’s Web Design Services | View Our Web Design Portfolio | Contact Law Father for a FREE Web Design Consultation
Content is King | Practice Area Content and Blog Updating Services
Drive more potential clients to your website, and keep them there longer, with fresh, captivating content. People searching the web for legal information will never become your clients unless you provide them with engaging content that proves your expertise. And search engines will never rank your website at the top of the search returns unless you prove to them that your website is an important and frequently updated legal resource. To increase new client calls and improve search engine rankings, Law Father writes high-quality, search engine optimized practice area pages and news blogs. This content is written to match findings from our own research, which has uncovered the keywords and search strings potential clients use to find lawyers online.
In addition to on-site content, Law Father can also write and circulate press releases and guest blogs on your behalf. Press releases and guest blogs are a great way to build and manage your reputation both locally and nationally.
Once you have a trustworthy, conversion oriented web design, drive traffic to it with incredible content. Law Father’s copywriters create content that engages potential clients and shows search engines your website is a top resource for legal information.
Search Engine Optimization (SEO) Puts Your Website In Front of More People & Keeps It There
Make sure potential clients find your law firm’s website first with a monthly search engine optimization program. Algorithms, not people, decide which websites will appear where in the search returns. A search engine algorithm is an automated set of rules used to determine the value of a website. The value of a website is determined by the ordering of over 200 weighted variables. Variable values include the answers to questions such as; How easy is it to read and catalog the code on this website? How many other websites link to this one? Are those websites related? How often is the content of this website updated? Is there additional information on this website, such as video, that would make it more valuable than a comparable website? How many people visit this website? How long do they stay on and why do they leave? Because algorithms change frequently, it is important to constantly monitor for changes and act quickly and appropriately when they are discovered. It is also important to recognize which variables the search engines weight more heavily and deploy a search engine optimization strategy that consistently addresses them. Law Father has a comprehensive search engine optimization strategy which includes on-site coding best practices, on-page content optimization, regular content development, effective GEO targeting, the identification of backlink opportunities, video development, and more.
A monthly search engine optimization program makes sure your website gets in front of as many potential clients as possible, and that it stays there by addressing the many technical items the search engines believe are valuable.
Contact Law Father today for a FREE web marketing consultation. Web Design and Law Firm SEO are important because they can connect your law firm to clients who are actively looking for attorneys online. Partnering with Law Father can help you capture and keep their attention. Get started by calling 1(800) 325-7715 today or contact us through our website.
Other Law Father Services
Law Firm PPC Management If you are interesting in driving more traffic to your website through sponsored link advertising on top of the search returns, Law Father can provide PPC strategies that can get you more clicks for fewer dollars.
Video Settlement Brochures Video settlement brochures are a great way to share your client’s story and present powerful and emotional evidence that resolves cases faster.
Seminars Let Law Father tape your upcoming speaking engagements for use on your legal website or to help grow a new consulting business or market the release of a legal book.
Deposition Video Taping Law Father can provide high quality deposition taping as well as rolling transcripts over the tape. Law father videographers are also available for travel and on short notice.
Medical Procedures Law Father’s professional and respectful videographers can be present for any medical procedure you would like preserved on tape.
Investigative Legal Videos If you have concerns about the legitimacy of a claim, Law Father can discretely collect video evidence to confirm or deny your concerns.
For Television Law Father can write and produce high-quality television commercials for attorneys and other legal professionals.
Viral Video Let Law Father spread your videos all over the web with our extensive network of open video hosting services.
Video for Search Engine Optimization One way Google ranks your website is by how long people actually spend on it once they arrive. Videos have been proven time and again to dramatically increase the time some one stays on a legal website. Law Father produces high quality and engaging legal videos for attorney websites.
Legal Advertising Legal advertising can be one important strategy for growing your law firm. Traditionally, lawyers have relied on building strong referral networks for generating new cases. But in the last few decades lawyers have seen a loosening of advertising restrictions at the local and national level.
Flash Animations Flash animations are wonderful ways to engage internet users that land on your legal webpage. Work with a Law Father designer on an animation that is right for your personal style and the face of your law firm.
Let us show you why our own clients keep recommending Law Father. Contact us today to discuss how Law Father’s Law Firm Services can grow your case load fast! Get a free initial consultation by calling 1(800) 325-7715.