Logo and Branding for Law Firms
Far too many law firms fail to see the importance of branding and a recognizable, unique company logo. The message these firms are sending to their prospective clients can be inconsistent, with little to no separation from other attorneys in their area/specialty. In other words, while you may be able to “get by” without a logo and branding, your firm is unlikely to ever get to the next level, building something that continuously grows and will stay the course.
Particularly if you practice in a city where there are many attorneys for consumers to choose from, standing out from the crowd is essential. A person who needs an attorney may flip through social media, ask their friends, or search Google. At Law Father, we know that no matter how people go about finding an attorney, research shows they are much more likely to choose a law firm they have either heard of or seen before. This knowledge is where we can help you rise above the rest of your competition.
Think About the Rule of Seven
You may have heard of the “rule of seven,” which states prospects must come across your offer a minimum of seven times prior to making the decision to take action. However, if you are talking about Internet advertising only, that number could be much higher. In either case, consumers must see your firm’s logo multiple times prior to making the decision to contact you. If that logo is constantly changing (even if you only change the color or type), the rule of seven quickly evaporates. Your logo should be absolutely consistent, therefore it is very important that you put a lot of thought into your logo in order to avoid any changes down the line.
Branding is Not Optional!
Branding is just as important as your law firm’s logo, and while some may consider it optional, it is an absolute necessity in today’s fast-paced world. Your brand not only impacts your business, it affects your ability to increase revenues, and, like your logo, allows prospective clients to notice you—to really stand out from the crowd. Many think of branding as simply the name of the law firm and the firm’s logo, however branding is so much more (although a strong logo is absolutely a part of the branding).
At Law Father, we can take your law firm to the next level with unique and powerful logos and branding. We identify your target audience and use creative and distinctive designs to create a strong and unique brand that differentiates you from your competitors. Let us show you why our own clients keep recommending Law Father. Contact us today to discuss how Law Father can take your law firm to the top. Get a free initial consultation by calling 1(800) 325-7715.