You can actually negate your organic search engine rankings by continually starting and stopping an SEO program. What is important to search engines is a consistent online marketing program deployed over time. Being consistent sends regular positive signals to the search engines, communicating to them that your website is a frequently updated resource that should not be overlooked. Also, depending on your previous SEO programs, current keyword rankings, and visibility, it often takes a few months for changes in the way your firm practices SEO and online marketing to affect how and where your website shows up in the search engine returns.