professional high definition camcorder in close up, selective focus

2015 has been a big year for the growth of online video, and there’s no sign that that growth will be slowing down anytime soon. With the rapid increase in mobile video viewing, and the introduction of fast mobile video platforms from companies like Snapchat and Vessel, web users are increasingly ‘cutting the cable’ and watching a majority of their video content on their mobile devices. In fact, it is estimated that by 2017, video will make up 69% of all consumer internet traffic.

As the old saying goes, “content is king”, and video content is quickly becoming king of it all.

A recent study done by eMarketer shows that 2015 will be the first year that U.S. adult internet users will spend more time viewing online video than they will spend viewing text content on social media:

eMarketer rise of dig video graph

Increased user demand and the decreased costs of producing video, means that it’s not only more important than ever for your law firm to use video in your marketing plan, it’s also more affordable.

Here are the top 5 reasons your law firm should be marketing with video:

  1. Improved SEO

According to Comscore, adding properly optimized video to your website can increase your chances of being on the 1st page of a Google search result by as much as 53 times. Video increases the amount of time people spend on your website (65% of video viewers watch more than ¾ of a video, according to Invodo). Video also makes visitors more likely to share your content on social media, which can help improve your website’s search engine performance.

  1. Video is More Engaging and More Emotionally Impactful

By now we all expect to see video content. It’s everywhere we go from the gas station to the shopping mall. We have been conditioned to stop and pay attention. Video informs through both seeing and hearing increasing the chances that we will retain video messages. Statistically, people are also more likely to listen to the entirety of a message when it’s presented as a video than when presented in other formats.

  1. Online Video Can be Everywhere All the Time

You no longer have to pay high prices for TV commercial spots. Digital videos can be hosted in multiple places online that are accessible to anyone on the web, often for free. This increases your online presence and also enables anyone in the world to find out about you at any time of the day or night – without having the be reliant on paid programming. Now you can place your video messages where people are already hanging out online – like on Youtube, which is now the second largest search engine in the world with an average of 3 billion searches a month. Can your law firm be found on this important network?

Further Reading: Why Trial Support is Critical for Attorneys

  1. Video Marketing Converts more Leads to Clients

Because of built-in video analytics, it’s easy to track how effective your video is in helping build your business, which enables you to make real-time tweaks to your video content to make it more effective. You can track how much of the video is typically being watched, where the video is being watched, and much more. And, many marketing studies also show that video marketing has a better conversion rate than other content formats.

  1. Video is More Personable

With video, you can quickly create emotional connections with potential clients. Video allows you to directly communicate your passion for the law, demonstrate your knowledge and skill level, and make sure people who watch your videos have a great sense of who you really are.

Put Your Law Firm on the Road to Growth

For years Law Father has recognized the importance of online video for converting web visitors into clients. For nearly a decade we have been producing attorney focused, customized videos for almost every practice area. That is why Law Father includes custom video production in our all encompassing marketing packages.

Here is a custom video we produced for one of our clients, Fuicelli & Lee, P.C. located in Denver, Colorado:

We have the experience, technology, and know-how to effectively communicate your passion for the law to your potential clients online.

Contact Law Father for Help Today!

Law Father Logo | Your Law Firm Should be Marketing with VideoContact the digital media experts at Law Father today to learn how we can help you put your law firm in the fast lane to growth. Fill out our contact form online, or call us at 1-800-325-7715.



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